Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers.
This is your reminder to join us on Thursday, January 18 at 16:00 GMT / 11:00 EST as BoF’s Marc Bain and Daniel-Yaw Miller, alongside PWC’s UK Sports Leader, Clive Reeves and Tech, Culture and Formula One Commentator, Toni Cowan-Brown, explore the dynamic intersection between fashion and sports and its potential for creative brand engagement, both on and off the playing field.
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