Augustinus Bader has hired Jérôme Pulis as head of global brand marketing and communications, the luxury skin brand said in a statement Monday.
Pulis is a major figure in the communications landscape, having worked to launch blockbuster perfumes like Sauvage, the world’s best-selling juice, during a 16-year tenure at Parfums Christian Dior. At Dior, Pulis staged flashy events like an annual pop-up spa and gala at the Cannes Film Festival and cultivated powerful partnerships with A-listers like Johnny Depp, Charlize Theron and Natalie Portman. Pulis is also founder of “Nouvelles Vagues” a film festival in the French resort town of Biarritz.
At Bader,Pulis is the latest in a string of marketing hires tasked with supporting the brand’s growth as it straddles the line between Hollywood glamour and science-based innovation. The brand is named for its co-founder, Dr. Augustinus Bader, a German doctor and stem cell researcher with a rigorous approach to developing new formulas, but reached broad recognition via testimonials by star clients like Melanie Griffith.
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The Secret to Creating a Cult Beauty Product
When a beauty product transcends its original value proposition, such as cleansing hands or moisturising skin, it can offer consumers desired forms of cultural capital.
