In 2024, Investors Want Young Brands to Have It All

In 2024, Investors Want Young Brands to Have It All

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Fashion and beauty brands seeking investment in 2024 have a reason to be optimistic.

In 2023, an uncertain economic landscape, rising capital costs (thanks to higher interest rates) and persistent inflation made investors more cautious across sectors. But in fashion and beauty, woes plaguing one-time investment darlings like sneaker brand Allbirds, Gen-Z intimates label Parade, hair care brand Olaplex,

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Parade Inks Target Partnership | BoF

Parade Inks Target Partnership | BoF

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Parade, the online intimates brand founded in 2018 by then-21-year-old Cami Téllez, is on track to reach $75 million in annual revenue, the company told BoF.

Next up? “Ubiquity,” Téllez said, by way of big-box retail.

Starting this week, Parade will be sold on Target.com and 400 of its nearly 2,000 locations across the US. The partnership is Parade’s

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