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It’s the clash of no-makeup makeup versus, well, makeup.
In early January, influencer Kayla Trivieri earned over 1.7 million views on her viral TikTok video proclaiming that the minimalist “clean girl” beauty trend is “out” and that the “mob wife” aesthetic, complete with big hair, heavy makeup and fur coats, is “in.” Now with over over 175 million
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Ever since Kim Kardashian teased the return of her makeup and fragrances last week, the internet has had a lot of thoughts.
Some like makeup artist Alexis Oakley said getting one of SKKN’s first press packages was like “winning the lottery.” Other fans begged for the return of some of Kardashian’s more recognisable hits like KKW’s contour sticks and
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Beauty entrepreneur Susan Yara’s talent management firm, GlowLab Collective, is joining The Digital Dept. as the influencer marketing agency looks to double down on beauty.
Formed in 2020, GlowLab Collective offers talent management for specialist beauty content creators with professional backgrounds, such as aestheticians and dermatologists.
The newly formed division of The Digital Dept. will focus on skincare expertise.
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While Kardashian previously offered a range of cosmetics and perfume, her focus has been solely on skincare since launching a prestige skincare line, Skkn by Kim, in June 2022.
The celebrity influencer and entrepreneur closed her cosmetics and fragrances lines KKW Beauty and KKW Fragrance in Aug. 2021 and April 2022 respectively. However, makeup has been steadily growing as
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Not long ago, knowing what was on trend was as easy as consulting a magazine’s “in” and “out” column.
It’s not so simple today. A single picture or product can birth a trend online, according to Agustina Panzoni, TikTok trend forecaster and Depop trend specialist. In 2023, Hailey Bieber’s photos of her blue nails and heavily blushed face led
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