Levi Strauss Sues Italy’s Brunello Cucinelli Over Trademarked Tab
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Levi Strauss has sued Brunello Cucinelli, accusing the Italian luxury fashion brand of infringing its trademarked rectangular pocket tab.
In a complaint filed on Tuesday night in San Francisco federal court, Levi provided 14 photos of Brunello Cucinelli clothing containing “nearly identical” copies of its tab, which the retailer of denim and other clothing trademarked in 1938.
Levi said